circa: 1968
In 1968 Andy Warhol founded Interview magazine. First focusing primarily on independent film, the magazine grew over time to cover topics including Hollywood movies, fashion, celebrities, politics and beyond. By 1979 the magazine even turned a profit, becoming a highly desired advertising vehicle for luxury goods such as champagne and couture.
According to then editor Bob Colacello, Interview readers "went everywhere and bought everything.". Their income was double the American average, they were 50% male, 50% female, were well educated, had an average of 0.03 children, and visited movies, museums, nightclubs, rock concerts, operas, ballets, Broadway shows and art auctions regularly. The success of Interview is another example of Andy's idea of Business Art. Specifically that "Business Art is a much better thing to be making than Art Art, because Art Art doesn't support the space it takes up, whereas Business Art does." The reason for this is product placement. In the magazine, photo captions of celebrities included information about what they were wearing - their dress, shoes, perfume... In Andy's mind, if they also had a drink and a cigarette, these additional props would mean additional caption credits, which would mean two more companies to whom Interview magazine could sell advertising space.
According to then editor Bob Colacello, Interview readers "went everywhere and bought everything.". Their income was double the American average, they were 50% male, 50% female, were well educated, had an average of 0.03 children, and visited movies, museums, nightclubs, rock concerts, operas, ballets, Broadway shows and art auctions regularly. The success of Interview is another example of Andy's idea of Business Art. Specifically that "Business Art is a much better thing to be making than Art Art, because Art Art doesn't support the space it takes up, whereas Business Art does." The reason for this is product placement. In the magazine, photo captions of celebrities included information about what they were wearing - their dress, shoes, perfume... In Andy's mind, if they also had a drink and a cigarette, these additional props would mean additional caption credits, which would mean two more companies to whom Interview magazine could sell advertising space.
this was too long to paraphrase. brought to you by http://www.warhol.org/
miss lipstank
No comments:
Post a Comment